Gift of Securities

By donating publicly traded shares to United Way of Brandon, you will not pay the capital gains tax normally associated with such a sale. This means that you receive a tax receipt for the full value of the shares but are NOT taxed on any gain. Donors of securities therefore do not need to take any capital gain into income. Your charitable receipt will reflect closing price of the shares on the date they are received in United Way’s brokerage account.

Note: Actual shares must be transferred to United Way. If shares are sold and then the proceeds donates to United Way, the enhanced tax benefits do not apply.