Smile Cookie

Tim Hortons® Smile Cookie Campaign is Back, Supporting United Way in Brandon & District

From September 14 to September 20, the full $1 from every Smile Cookie sold in Brandon will support United Way

Brandon, September 14, 2020 – Last year, Tim Hortons® restaurant owners and guests across the country raised a record $9.8 million to support local charities through their annual Smile Cookie campaign. Back again for its 24th year, Tim Hortons Smile Cookie week will support charities in communities across the country, including United Way in Brandon & District – one of 550 Canadian charities, hospitals and community programs supported through the annual campaign. 

For one week, from September 14 – 20, restaurant owners will donate the full $1 from every freshly baked chocolate chunk Smile Cookie purchased to support charities in their community. Guests can complete a form to place pre-orders for Smile Cookies through their restaurant in Brandon.

This year, Tim Hortons restaurants in Brandon are supporting United Way Brandon & District.

Quotes

“We know that many people could not, and cannot, afford to adequately prepare for how COVID-19 is affecting their family.  Many do not have supports should they need to self-isolate.  Those who already face barriers – things like poverty, homelessness and social isolation – need even more help during this time.  This is why we are listening to and working closely with our community partners to identify areas of urgent need and co-creating impactful and timely solutions.”
Cynamon Mychasiw, CEO, United Way Brandon & District

“Communities coming together during these difficult times is more important than ever. Our restaurant team members and I are excited to continue working with our local charity partners, United Way Brandon & District, to raise as much as possible to support their local programs. We encourage all of our guests throughout our annual Smile Cookie week to support their local charities by purchasing a freshly baked Smile Cookie at Tim Hortons for just $1.”
Rhonda Pardy, Tim Hortons Restaurant Owner, Brandon

“Since the beginning of the COVID-19 pandemic, we’ve been treating local food banks, hospitals and charities to our coffee trucks and baked goods as they support their communities day in and day out. We’re continuing to support these organizations as we kick off our annual Smile Cookie week, one of our largest restaurant owner-led initiatives, that continues to support local charities who need it most. We’re so excited Smile Cookie is back for its 24th year.”

Hope Bagozzi, Chief Marketing Officer, Tim Hortons

Smile Cookie Campaign Facts

  • In 2019, the Smile Cookie campaign raised a record $9.8 million across Canada

  • For over 24 years, Tim Hortons restaurant owners and guests have been spreading smiles. The Smile Cookie campaign began in 1996 to help raise funds for the Hamilton Children’s Hospital in Ontario

  • Nationally, Tim Hortons restaurant owners support over 550 local charities, hospitals and community programs through the Smile Cookie campaign

Join the Smile Cookie Conversation

About Brandon United Way Brandon & District

Imagine having 35 opportunities to make a difference in someone’s life. Imagine having a chance to offer help to someone in 35 different ways. This is our goal at United Way of Brandon & District. We partner with 29 Agencies throughout our community which run 35 different programs to help individuals in need. In addition to the programs from our partner agencies we offer the Tools for School and Coats for Kids programs along with many other initiatives throughout the year.

For more information or interview requests, please contact:

Our Office at

2045718929 or OFFICE@BRANDONUW.CA

About TIM HORTONS®

In 1964, the first Tim Hortons® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double ™ coffees, Donuts and Timbits® in the years since. Over the last 55 years, Tim Hortons has captured the hearts and taste buds of Canadians. Tim Hortons is Canada's largest restaurant chain operating in the quick service industry serving over 5 million cups of coffee every day with 80% of Canadians visiting one of nearly 4,000 Tim Hortons in Canada at least once a month. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capps™ – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 4,800 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit TimHortons.ca.


 

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